With Razlog just down the road there is a good choice of accommodation, bars and restaurants, many in newly built apartment complexes or family run hotels.
Prices tend to be cheaper in Razlog than in Bansko (another 10km) down the road and there are two international golf courses with some pretty swanky onsite facilities nearby too.
Levels of luxury in Razlog cannot be compared to that found in Bansko so for those needing a high-end bed for the night, the Winter Capital Of the Balkans maybe a better, if not more expensive choice.